is no magic website bullet. There is only a website vehicle that
carries your passion and knowledge, or special ability, to a broad
audience. So we are going to begin with what you know, what you
are passionate about, what you are
at, and work from
purpose of this exercise is to identify something you ALREADY
know how to do, or a passion you want to follow, and build a business
around it, which will RESULT in a website.
have had two conversations lately that I want to share. The first
was with a fellow who is an accountant. He believes that due to
changes in his company his job soon will be eliminated. He does
not want to continue being an accountant, a job he has
the majority of his adult life. So I asked him what he enjoyed
doing. He told me that at one point he had tried teaching, something
he was passionate about. He wanted to teach young children, K-3,
but they always gave him the older kids, and he finally gave it
up. He reported that with so much discussion about the safety
and men around young children, that there were too many issues
for schools to feel comfortable with men teaching really young
personally found that counter-intuitive, since a male presence
is every bit as necessary as a cadre of women around young children,
especially in single-parent homes, but I digress (get used to
also told me that his wife had her degrees in English.
asked him if he wanted to teach, REALLY wanted to teach? I asked
him if he knew how he would teach, and what he wanted young children
to learn. His answer was YES.
asked him if he could develop some teaching materials, with his
wife, that would in essence encompass HIS perspective for teaching
youngsters? Could he do it in lessons. or games, or in some format
that would bring his uniquely male perspective to a classroom?
Here he hesitated (a lot of folks do).
you have here, I told him, is an opportunity to imagine and create
you could put into little self-published folders, which you could
THEN take to libraries and the children's sections of book stores
to share (and maybe even sell
few to Moms who are always looking for new material). You would
read them out loud, share a game, or create enthusiasm for a project.
You would in fact be “teaching” without the noise-level, since
in those setting Moms, adults, and other
people are there.
is called MARKET RESEARCH. It is absolutely pointless
to get involved in any
where there is no market – so you have to first create the product,
package it in some way, and then trot it out to local venues to
see if there is interest. If you
successful on a small scale, then you can scale it up a bit, expand
the venues, and create more sales. Once you are convinced that
your idea has legs, THEN you build that website around the product(s).
you are building a business, NOT a hobby.
second conversation was with a jeweler. From the standpoint of
a start-up being a fine craft person is REALLY difficult. I think
there are 1.5 million jewelers on Etsy. Most successful fine-craft
is anchored in galleries, gift fairs, and certainly begins locally,
and then expands.
is a hard way to make a sustainable living.
said that, as I talked to this gal and we discussed what type
of jewelry she made, it slowly surfaced that she had recently
had some success making jewelry specifically for weddings. A light
bulb went on.
we set aside the fine-craft nature of her jewelry, and focus for
the moment on
ability to make special wedding-based jewelry, cake jewelry, garters,
all of a sudden there is a focal point for a business.
told her that she needed to make a “line” of jewelry-related items
line is generally 3-6 choices per style, and at least 6 DIFFERENT
items/styles, to make the body of the work look professional and
not like a hobby. Choices.
assembling this collection, she could go from wedding planners
to bridal shops showing what she could go. She would have to bring
along flyers, and a price list. She mentioned that there was a
local bridal show in January. I asked what she was waiting for?
will take her at least ten months to look at the orders she gets,
and the revenue,
decide if this is a valuable business to pursue. If it is, then
she has the basis for a website. You know what the BEST part is?
Even though wedding-related jewelry can be the CORE of the business,
she can add back in her fine-craft jewelry over
to the website, expanding her base. She will already have EYES
on her website
the wedding trade.
this is your first homework assignment.
about what you really WANT to do. Drill-down past the fanciful,
something that is CORE to your ability, or your passion. Love
animals? Think you would really enjoy pet-care, dog walking, pet-sitting?
Are you a master gardener? Have you ever considered offering one-on-one
growing lessons to yard-challenged neighbors, and then turning
it into a gardening blog with some how-to pamphlets? Are you a
retired architect who doesn't want to get bored.
thought about really creative play houses?
your passion. We will talk again soon.
me at TheOldBroadSpeaks@gmail.com
will be adding more material relatively soon.
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