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Your Passion


There is no magic website bullet. There is only a website vehicle that carries your passion and knowledge, or special ability, to a broad audience. So we are going to begin with what you know, what you are passionate about, what you are

GOOD at, and work from there.


The purpose of this exercise is to identify something you ALREADY know how to do, or a passion you want to follow, and build a business around it, which will RESULT in a website.


I have had two conversations lately that I want to share. The first was with a fellow who is an accountant. He believes that due to changes in his company his job soon will be eliminated. He does not want to continue being an accountant, a job he has

held the majority of his adult life. So I asked him what he enjoyed doing. He told me that at one point he had tried teaching, something he was passionate about. He wanted to teach young children, K-3, but they always gave him the older kids, and he finally gave it up. He reported that with so much discussion about the safety of

children, and men around young children, that there were too many issues for schools to feel comfortable with men teaching really young children.


I personally found that counter-intuitive, since a male presence is every bit as necessary as a cadre of women around young children, especially in single-parent homes, but I digress (get used to it!)


He also told me that his wife had her degrees in English.


I asked him if he wanted to teach, REALLY wanted to teach? I asked him if he knew how he would teach, and what he wanted young children to learn. His answer was YES.


I asked him if he could develop some teaching materials, with his wife, that would in essence encompass HIS perspective for teaching youngsters? Could he do it in lessons. or games, or in some format that would bring his uniquely male perspective to a classroom? Here he hesitated (a lot of folks do).


What you have here, I told him, is an opportunity to imagine and create a curriculum

that you could put into little self-published folders, which you could THEN take to libraries and the children's sections of book stores to share (and maybe even sell

a few to Moms who are always looking for new material). You would read them out loud, share a game, or create enthusiasm for a project. You would in fact be “teaching” without the noise-level, since in those setting Moms, adults, and other

responsible people are there.


This is called MARKET RESEARCH. It is absolutely pointless to get involved in any

business where there is no market – so you have to first create the product, package it in some way, and then trot it out to local venues to see if there is interest. If you

are successful on a small scale, then you can scale it up a bit, expand the venues, and create more sales. Once you are convinced that your idea has legs, THEN you build that website around the product(s).


Remember, you are building a business, NOT a hobby.


The second conversation was with a jeweler. From the standpoint of a start-up being a fine craft person is REALLY difficult. I think there are 1.5 million jewelers on Etsy. Most successful fine-craft is anchored in galleries, gift fairs, and certainly begins locally, and then expands.


It is a hard way to make a sustainable living.


Having said that, as I talked to this gal and we discussed what type of jewelry she made, it slowly surfaced that she had recently had some success making jewelry specifically for weddings. A light bulb went on.


If we set aside the fine-craft nature of her jewelry, and focus for the moment on

her ability to make special wedding-based jewelry, cake jewelry, garters, all of a sudden there is a focal point for a business.


I told her that she needed to make a “line” of jewelry-related items for weddings.

A line is generally 3-6 choices per style, and at least 6 DIFFERENT items/styles, to make the body of the work look professional and not like a hobby. Choices.


After assembling this collection, she could go from wedding planners to bridal shops showing what she could go. She would have to bring along flyers, and a price list. She mentioned that there was a local bridal show in January. I asked what she was waiting for?


It will take her at least ten months to look at the orders she gets, and the revenue,

to decide if this is a valuable business to pursue. If it is, then she has the basis for a website. You know what the BEST part is? Even though wedding-related jewelry can be the CORE of the business, she can add back in her fine-craft jewelry over

time to the website, expanding her base. She will already have EYES on her website

from the wedding trade.


So this is your first homework assignment.

Think about what you really WANT to do. Drill-down past the fanciful, and look

for something that is CORE to your ability, or your passion. Love animals? Think you would really enjoy pet-care, dog walking, pet-sitting? Are you a master gardener? Have you ever considered offering one-on-one growing lessons to yard-challenged neighbors, and then turning it into a gardening blog with some how-to pamphlets? Are you a retired architect who doesn't want to get bored.

Ever thought about really creative play houses?


Find your passion. We will talk again soon.


e-mail me at


I will be adding more material relatively soon.

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